Privacy Policy Facebook-Page

Welcome to the Facebook page of LÖFFLER GmbH

Responsible authorities: 

Facebook Ireland Ltd. (hereinafter referred to as "Facebook")
4 Grand Canal Square
Grand Canal Harbour
Dublin 2
Ireland

and

LÖFFLER GmbH
Rosenstraße 8
91244 Reichenschwand
Germany

datenschutz@loeffler.de

 

Information about the Facebook page of: LÖFFLER GmbH

The use of this Facebook page is for the purpose of advertising products and contacting potential and existing customers. Further information, data and product information can also be found on our website.

As the operator of the Facebook page, we have no interest in collecting and processing individual personal data of our visitors. We do not knowingly collect any data for market analysis or marketing purposes on this website. Detailed information on how we handle your personal data can be found in our privacy policy https://www.loeffler.de/datenschutzerklaerung on our website.

The legal basis for the operation of this Facebook page - including the processing of personal data - is based on the legitimate interest pursuant to Art. 6 Para. 1 letter f. EU-DSGVO.

 

Processing of personal data by Facebook

According to the ruling of the European Court of Justice (ECJ) of 5.06.2018, it was decided that the operator of a Facebook page together with Facebook is jointly responsible for the processing of personal data.

The following data will be collected from Facebook users:

  • Advertising (analysis tools, trackers and personalized advertising)
  • Creation and evaluation of user profiles
  • Market research and marketing analyses

Facebook Inc. is the American parent company of Facebook Ltd. Ireland and is EU-US Privacy-Shield certified. This means that Facebook promises to comply with and implement the data protection guidelines at the European level. This can be seen here: 

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

We have no influence or insight into the observance of these guidelines. Furthermore, we cannot exclude the possibility that user data may be transferred to third countries.

 

Cookies through Facebook

Visiting the Facebook page, Facebook may store information on your computer in form of cookies. Cookies are small files that are transferred from an Internet server to your browser and stored on its hard drive. Merely the Internet Protocol address is stored there - no personal data. The information stored in the cookies, allows to automatically recognize you the next time you visit our website, which simplifies the usage for you. The legal basis for the use of cookies is the legitimate interest pursuant to Art. 6 Para. 1 lit. f DSGVO.

Of course, you can also visit the Facebook page without accepting cookies. If you do not want your computer to be recognised the next time you visit, you can also refuse the use of cookies by changing the settings in your browser to "refuse cookies". The respective procedure can be found in the operating instructions of your browser. If you reject the use of cookies, there may be restrictions in the use of some areas of our website.

Facebook's Privacy Policy contains further information on data processing: https://www.facebook.com/about/privacy/ 

Opt-Out options can be found here:

https://www.facebook.com/settings?tab=ads

and here 

http://www.youronlinechoices.com

 

Statistical data collection by Facebook

Facebook provides us with statistical data via Facebook Insights. This application can help to discover further information about demographics, location or consumer behaviour of potential customers. Facebook Insights examines who you have reached with your advertising message. The corresponding data can then be displayed either for all Facebook users or for the fans of a page as well as for a specified custom audience. The insights then provide more detailed information about: 

  • Demographic information: Age, sex, relationship status, etc.
  • Likes: Fans' details for other Facebook pages
  • Location and language settings of the users
  • Telephone number
  • Activity of the selected users
  • Percentage of men and women
  • Professions
  • Route planner 

According to Facebook, all data that is visible in the Insights is aggregated and anonymous for advertisers. Consequently, no conclusions can be drawn about individual persons. We use them in aggregated form in order to make the contributions and activities on our site more attractive for each individual user. For example, the distribution by age and gender for an adapted communication and the prioritized visiting times of the users is used in order to guarantee a time-optimized planning of the contributions of this Facebook page. Information about the type of end devices used by visitors helps us to adapt the contributions visually and creatively. In accordance to the Facebook Terms of Use to which each user has agreed to by creating a Facebook profile, we can identify subscribers and fans of the site and view their profiles and other shared information.

 

Rights of users affected 

Unfortunately, we cannot comply with our information obligations according to Art. 13 EU-DSGVO, as only Facebook has full access to the user data. If you wish to exercise your rights, please contact Facebook directly. These rights include the following:

Right to information:

You can request information from us whether and to what extent we process your data.

 

Right to correction:

If we process incomplete or inaccurate data, you can demand correction or completion at any time.

 

Right to deletion:

You can demand the deletion of your data at any time if your data is processed unlawfully or disproportionately interferes with your legitimate protection interests. Please note that there may be reasons that prevent an immediate deletion, e.g. in the case of legally regulated storage obligations.

Irrespective of the exercise of your right to deletion, we will delete your data immediately and completely, as there is no legal or statutory obligation to retain data in this respect.

 

Right to limit the processing:

You can ask us to restrict the processing of your data if

  • You dispute the accuracy of the data for a period of time that allows us to verify the accuracy of the data.
  • the processing of the data is unlawful, but you refuse to delete it and demand a restriction on the use of the data instead,
  • we no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or
  • you have objected to the processing of the data.

 

Right to data transferability:

You may request us to make your provided data available in a structured, common and machine-readable format and that you may transfer such data to another responsible person without our interference, provided that

  • we process this data on the basis of your given and revocable agreement or for the fulfilment of a contract between us, and
  • such processing is carried out using automated procedures.

If technically possible, you may request us to transfer your data directly to another responsible party.

 

Right of objection:

If we process your data for legitimate interest, you may object to this data processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms or the processing serves the assertion, exercise or defence of legal claims. You can object to the processing of your data for the purpose of direct marketing at any time without giving reasons.

 

Right of appeal:

If you are of the opinion that we violate German or European data protection law when processing your data, please contact us in order to clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision.

If you wish to assert any of the above rights against us, please contact our data protection officer. In case of doubt, we can request additional information to confirm your identity. 

If you need any assistance or have any other questions, please do not hesitate to contact us by e-mail at datenschutz@loeffler.de provided here. If you no longer wish to receive the data processing described here, please cancel the connection of your user profile to our page by using the functions "I no longer like this page" and/or no longer subscribe to our page.