Affected Rights & Information


We would like to inform you comprehensively about the processing of your data in our company and the data protection claims and rights to which you are entitled within the meaning of Art. 13 of the European General Data Protection Regulation (EU DS-GVO).


1. Who is responsible for data processing and who can you contact?

Responsible for

Rosenstraße 8
91244 Reichenschwand

Authorized Managing Director: Werner Löffler
Telefon: +49 (0) 91 51 – 83 00 8-0 
Fax: +49 (0) 91 51 – 83 00 8-88


The company data protection officer is

Fabian Fromm
Projekt 29 GmbH & Co. KG
Ostengasse 14
93047 Regensburg

Phone: 0941-2986930


2. Which data is processed and from which sources does this data come? 

We process the data that we have received from you as part of contract initiation or processing, on the basis of consent or as part of your application to us or as part of your employment with us.


Personal data includes: 

Your master/contact data, for customers/prospects this includes e.g. first and last name, address, contact details (e-mail address, telephone number, fax), bank details. 

For applicants and employees zthis includes, for example, first and last name, address, contact details (e-mail address, telephone number, fax), date of birth, data from your CV and job references, bank details, religious affiliation, health data, photographs. 

For business partners this includes, for example, the designation of their legal representative, company, commercial register number, VAT number, company number, address, contact person contact details (e-mail address, telephone number, fax), bank details. 

For visitors to our company, this includes the name and signature. 

For journalists this includes first and last name, e-mail address, fax number.

In the case of competition participants this includes first and last name and e-mail address..

In addition, we also process the following other personal data:

  • Information about the type and content of contract data, order data, sales and document data, customer and supplier history and consulting documents,
  • Advertising and sales data,
  • Information from your electronic communication with us (e.g. IP address, log-in data),
  • other data that we have received from you as part of our business relationship (e.g. in customer meetings),
  • Data that we generate ourselves from master/contact data and other data, e.g. by means of customer needs and customer potential analyses,
  • the documentation of your declaration of consent to receive newsletters, for example.
  • Photographs during events. 


3. For what purposes and on what legal basis are the data processed?

We process your data in accordance with the provisions of the General Data Protection Regulation (GDPR) and the Federal Data Protection Act 2018 as amended:

to fulfill (pre-)contractual obligations (Art. 6 Para. 1lit.b DS-GVO):

Your data is processed for contract processing online or in one of our branches, for contract processing by your employees in our company. The data is processed in particular when initiating business and when executing contracts with you.

  • to fulfill legal obligations (Art. 6 Para. 1 lit.c DS-GVO):

Processing of your data is necessary for the purpose of fulfilling various legal obligations, e.g. from the German Commercial Code or the Tax Code.

  • to protect legitimate interests (Art. 6 Para. 1 lit.f DS-GVO):

Due to a balancing of interests, data processing can take place beyond the actual fulfillment of the contract to protect our legitimate interests or those of third parties. Data processing to protect legitimate interests takes place, for example, in the following cases: 

  • Advertising or marketing (see No. 4),
  • Measures for business management and further development of services and products;
  • Maintaining a group-wide customer database to improve customer service
  • in the context of legal prosecution
  • Sending non-promotional information and press releases. 
  • within the scope of your consent (Art 6 Para. 1lit.a DSGVO):

If you have given us consent to process your data, e.g. to send our newsletter, publish photos, competitions, etc.


4. Processing of personal data for advertising purposes 

You can object to the use of your personal data for advertising purposes at any time, either as a whole or for individual measures, without incurring any costs other than the transmission costs according to the basic tariffs.

Under the legal requirements of Section 7 (3) UWG, we are entitled to use the e-mail address that you provided when concluding the contract for direct advertising for our own similar goods or services. You will receive these product recommendations from in us regardless of whether you have subscribed to a newsletter.

If you do not wish to receive such recommendations from us by e-mail, you can object to the use of your address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. A message in text form is sufficient for this. Of course, every e-mail always contains an unsubscribe link.


5. Who receives my data?

If we use a service provider in the sense of order processing, we remain responsible for the protection of your data. All processors are contractually obliged to treat your data confidentially and only process it within the scope of the provision of services. The processors commissioned by us will receive your data if they need the data to fulfill their respective service. These are, for example, IT service providers that we need for the operation and security of our IT system as well as advertising and address publishers for our own advertising campaigns.

Your data will be processed in our internal customer database. The customer database supports the improvement of the data quality of the existing customer data (deduplication, moved/deceased license plates, address correction), and enables enrichment with data from public sources.

If there is a legal obligation and in the context of legal prosecution, authorities and courts as well as external auditors can be recipients of your data.

In addition, insurance companies, banks, credit agencies and service providers may be recipients of your data for the purpose of initiating and fulfilling contracts.


6. How long will my data be stored?

We process your data until the end of the business relationship or until the expiry of the applicable statutory retention periods (e.g. from the Commercial Code, the Tax Code, or the Working Hours Act); in addition, until the end of any legal disputes in which the data is required as evidence.


7. Is personal data transferred to a third country? 

In principle, we do not transmit any data to a third country. In individual cases, data will only be transmitted on the basis of an adequacy decision by the European Commission, standard contractual clauses, suitable guarantees or your express consent.


8. What data protection rights do I have?

You have the right to information, correction, deletion or restriction of the processing of your stored data at any time, a right to object to the processing and a right to data portability and a right to lodge a complaint in accordance with the requirements of data protection law.

Right to information:

You can request information from us as to whether and to what extent we process your data.

Right to rectification:

If we process your data that is incomplete or incorrect, you can request that we correct or complete it at any time.

Right to erasure:

You can request us to delete your data if we are processing it unlawfully or if the processing interferes disproportionately with your legitimate protection interests. Please note that there may be reasons that prevent immediate deletion, e.g. in the case of statutory retention requirements.

Irrespective of whether you exercise your right to deletion, we will delete your data immediately and completely, provided there is no legal or legal obligation to retain it.

Right to restriction of processing:

You can ask us to restrict the processing of your data if

  • you contest the accuracy of the data for a period of time that enables us to verify the accuracy of the data.
  • The processing of the data is unlawful, but you refuse to delete it and instead request a restriction of data use,
  • we no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or
  • you have lodged an objection to the processing of the data.

Right to data portability:

You can request that we provide you with the data you have provided to us in a structured, common and machine-readable format and that you can transmit this data to another person responsible without hindrance from us, provided that

  • we process this data on the basis of revocable consent given by you or for the performance of a contract between us, and
  • this processing is carried out using automated procedures.

If it is technically feasible, you can request that we transfer your data directly to another person in charge.

Right to object:

If we process your data out of legitimate interest, you can object to this data processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. You can object to the processing of your data for the purpose of direct advertising at any time without giving reasons.

Right of appeal:

If you are of the opinion that we are violating German or European data protection law when processing your data, we ask you to contact us so that we can clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision.

If you wish to assert one of the rights mentioned against us, please contact our data protection officer. If in doubt, we may request additional information to confirm your identity.


9. Am I obliged to provide data?

The processing of your data is necessary to conclude or to fulfill your contract with us. If you do not provide us with this data, we will usually have to refuse to conclude the contract or will no longer be able to perform an existing contract and will therefore have to terminate it. However, you are not obliged to give your consent to data processing with regard to data that is not relevant for the fulfillment of the contract or that is not required by law.